Pocky are biscuit sticks covered in chocolate and one of the most popular Japanese snacks. Crunchy and sweet, Pocky has become a part of every Japanese teenager’s life and no Japanese snack store is ever complete without them.
Our Popular Pocky
What is Pocky?
Pocky has taken roots in the Japanese culture that it has also become a symbol of Japanese life, as well. Almost every Japanese stores in different countries carry this sweet and crunchy treat as anime and manga fans from all over the world are making sure to stock up. Today, Pocky is not only a staple Japanese snack, but it has also made its way to parties and pop culture, and has even a national day to celebrate it!
Pocky in Pop Culture
After losing his job, Momofuku Ando was surveying the wreckage brought by aerial bombings in his native town of Osaka, Japan. While he was walking, he came across a group of people lining up for a bowl of ramen. He realized that a noodle soup has become universal comfort food, and people all over the world are in need of both things during that critical time—comfort and food. He thought that ending hunger will result in world peace.
A decade after that, Ando once again lost his job as the bank he was working for closed down. He thought of producing a post-war food. The ideal one should be easy to prepare, can be stored longer, economical, safe and healthy to eat, and most importantly, it should be delicious. During that time, he remembered the scene he witnessed where people are lining up for a bowl of ramen and realized, once again, that ramen is perfect comfort food.
Pocky Day has been celebrated every November 11 in Japan since 1999. During this day, people enjoy fun events and amusements organized by Glico, not only in Japan, but also in different countries where Pocky is popular and loved.
But, why November 11? Some of us might think that it is just a random date—but it is not. November 11, 1999 is a significant date in the Japanese calendar as it is the 11th day of the 11th month of the 11th year of the Heisei Era. In short, it was 11-11-11. Two Pocky sticks together resembles the numeral 11, so the date is nothing but perfect to celebrate the well-loved biscuit sticks.
Pocky Game or Pocky Challenge
Pocky dominates a party not only as a snack item but also as an object of a fun game. To play the Pocky game, participants are asked to choose their partners. Once everyone has their partners, they should face each other closely that they only have 12 inches of space in between them. Each one will take opposite ends of the Pocky stick between their teeth and at the count of three, each one must bite their end of the Pocky until they reach the middle part without dropping the Pocky stick. If they do drop it, they will have to grab another stick and repeat everything. When they reach the middle of the stick, the couple lips will meet but the first one to pull away will lose. The game will definitely result in a kiss so choose someone you do not mind kissing!
What started as a commercial of Pocky has turned into a viral Pocky dance. In the said commercial, the trio ‘Sharehappi’ which was composed of famous Japanese pop stars danced into a lively beat with such movements that have become popular among teenagers and schoolchildren. Gradually, the viral dance challenge became popular worldwide, as evidenced by different videos featuring people all over the world performing the Pocky dance.
Most popular Pocky flavors
With each stick measuring almost a foot in length, this supersized Pocky comes with 22 individually-wrapped Pocky sticks. This super-sized Pocky has three variants. There is the classic Chocolate Pocky; the Giant Tsubu Tsubu Strawberry, with strawberry flakes and chunks with the strawberry cream coating of each Pocky stick; and the Giant Rainbow Pocky that comes in an individual pack of seven in assorted flavors. Keep on the lookout, though, because for a specific time, Glico releases regional-edition Giant Pocky
Now, Pocky also comes in flavors that are only available in specific regions in Japan. These regional-edition Pocky feature flavors that distinctly identify the Japanese region they represent. Pocky hunters find it hard to grab ahold of this regional-edition of Pocky outside Japan. But when they do, these prized catches are given as travel gifts to family and friends, letting them have a nice piece of that part of Japan where the regional-edition Pocky came from. Since they are also produced in limited quantities, 99japan may not always have them in stock.