Top 39 Japanese Cosmetics Brand You Should Know About

Japan’s contribution to pop culture is not only limited to anime and instant noodles. There are also quite several internationally-renowned makeup brands which traced its origins from Japan. 

Shiseido is probably the most famous amongst all the Japanese makeup brands.

However, there are a lot of Japanese cosmetics brands which delivers excellent products. Here, we list 39 of them, and we are sure that you will get to love them.


CANMAKE is one of the most popular affordable Japanese make up brands, and they boast of a pretty extensive line of beauty products ranging from eye make-up and face products.

This Japanese cosmetic brand was launched almost over 30 years ago, but it remains relevant up to this time. If you to try your hand at Kawaii Japanese makeup, you should check out CANMAKE cosmetics line. 

See our CANMAKE products here:

2. Daiso

It might sound weird to have Daiso in this list, as this store is one of the famous ‘100 yen shops’ available in different countries. The store might be recognized for its make up products, but to those who do not know, Daiso has an extensive offering of inexpensive cosmetics items such as silicone face mask and slim lipsticks. 

3. Can Do

Just like Daiso, Cando is more popular as a ‘100 yen shop,’ but they also offer excellent quality cosmetic products. Though these items are inexpensive, they are of excellent quality, and there is a wide range of selection to choose from. So, if you were traveling in Japan and thought of buying souvenirs, why don’t you pick one of CanDo’s cosmetics?

4. Cezanne

Widely available in drugstores all over Japan, Cezanne make up products are of high quality at a low price. They offer a good selection of makeup products for the eyes, lips, and face, as well as nail products. As a company, Cezanne commits to be kind to the earth, kind to customers, and kind to the skin.

5. Coffret d ‘Or

Coffret d ‘or is a department store subset of a big cosmetic brand, Kanebo. It is a premium line of cosmetic products such as blush, eyeliner, eyebrow, lipsticks, and more. It also carries other cosmetic brands aside from Kanebo, which are also popular among Japanese and makeup enthusiasts from other countries, as well. 

Check out their products at their website,

6. Kate 

Established in 1997, Kate Tokyo is the number one make up brand in Japan in terms of sales quantity. Why is it so famous? Kate has been innovative with their products as they aim to represent Tokyo’s make up style. The makeup brand also caters to the local market as they also share techniques on how to create large enticing eyes.  

You can find Kate products here

7. Majolica Majorca 

Majolica Majorca is a makeup brand under Shiseido. However, its products are aimed at younger women aged 16-25 years old, and these are marketed to the trendy and hop crowd with their ‘Kawaii’ image. Aside from Japan, Majolica Majorca products are also sold at six other countries in Asia such as Taiwan, Thailand, Hong Kong, Malaysia, Philippines, and Singapore. 

Check out our selection of Majolica Majorca products that we have in our shop, 99japan.

Here :

8. Hada Labo

With their first product, the face lotion, introduced in 2004 and was immediately sold out, Rohto Hada Labo has since expanded to more than 60 different products which promise highly effective skin care. Hada Labo, which means ‘skin lab,’ is the first Japanese skin care line to be launched in the USA. 

 find our Hada Labo product here :

9. Oshima Tsubaki

Oshima Tsubaki offers a hair care line, famous of which is the Tsubaki oil. It naturally restores that moisture and shine to damaged hair. Containing oleic acids, Tsubaki oil nourishes dry hair, treats split ends, and gives life to dull hair. However, the oil must be used in moderation, as it is thick and viscous that could weigh hair down if used in excessive amounts. 

10. Mujirushi Products

Known for its minimalist and straightforward designed products, Mujirushi, or Muji, for short, is a Japanese retail company with a wide variety of products, most famous of which is their skincare and makeup line. Among their most sought after makeup products includes the Light Toning Water, Eyeshadow, Eyeliner, and Eyebrow Pencils, Loose Powder, and UV Base Control Color. 

11. Yojiya

Yojiya is a flagship Japanese cosmetics brand known for the quality of its products infused with a strong sense of tradition. Founded in 1904, the cosmetics brand is known for ‘aburatorigami,’ a blotting sheet that absorbs excess oil. Most Japanese women carry an ‘aburatorigami,’ which contains aloe vera, inside their bags to maintain and freshness and silky feeling of their skins. 

12. Kotoshina

As an organic skincare brand from Kyoto, Japan, Kotoshina partnered with an organic green tea plantation in the Uji region and a French organic perfume maker to come up with a new organic skin care line in Japan. Their range of products includes skin, hair, and body care items. 

13. Maquillage

A little bit pricey compared to the previous entries, Maquillage products are definitely worth its price. With vibrant colors and beautiful packaging, these products are marketed towards women who bat for sophistication and elegance. From lipsticks to eyebrow makeup, one can surely find a cosmetic in this line that suits her mood.

14. Shiseido

Any decent list of Japanese cosmetics brands is not complete unless there is Shiseido on it. As one enjoying a global recognition, the makeup brand was founded in 1872 by pharmacist Arinobu Fukuhara. Catering to women of all ages, Shiseido is one of the oldest cosmetics brands in the entire world and is highly associated with high quality of products.

find our Shiseido products selection here:

15. SK-II

Another expensive skincare brand from Japan, SKII offers an anti-aging line of products, most famous of which is the skin toner which has already won numerous award for its ability to bring clear skin and younger looking. The products can produce dramatic results, hence, giving value for money. 

All our SK-II products: 

 16. Lunasol

A makeup brand known for its purifying makeup items, Lunasol prides itself as the master of color and innovation in makeup and skincare. It was established on the philosophy that putting makeup in the morning is a ritual designed to bring out a more refined skin.

17. Kikumasamune ‘Kikushigyo’

Kikushigyo’s Kikumasamune is a milky moisturizer that can be used for the face and the body to moisturizes and condition it. Best used for dry skin, this moisturizer contains pure rice brew ‘sake’ or Japanese rice wine. During the olden times, geisha uses sake to remove their heavy makeup and to keep their skin and hair soft. 

Our product selection: 

18. DHC 

One of the world’s top health and beauty brands DHC prides itself for its products that are olive oil-based. Olive oil is best known for its moisturizing anti-oxidant and vitamin-rich properties, washing away impurities while maintaining the skin’s natural moisture. 

It’s the bestselling product; the Deep Cleansing Oil sells every 10 seconds worldwide. 

Get the lip balm today:

19. Flowfushi

Considered as one of the outstanding cosmetics brands from Japan, Flowfushi is known for its unique ingredient called “end mineral” that increases blood circulation. Among the most popular products from Flowfushi are its lip treatment in limited-edition shades and their signature mascara, which is available in different colors and designs. 

find our selection of Flowfushi products here:

20. Lululun 

Lululun believes that healthy skin is beautiful skin and should not be hidden behind makeup. They create simple products that are easy to use. Lululun is best known for its face masks that contain high-quality beauty ingredients that moisturize the skin and helps keep its balance. The face masks from Lululun is one of the longest-selling face masks in Japan. 

Lululun in our shop!

21. Akabako

Akabako is a Japanese brand that is almost synonymous to its most popular product, the Cow Brand Beauty Soap. This soap is made from pure, natural ingredients such as milk and squalene that helps bring out healthy, soft, and beautiful skin. First manufactured in 1909 in Kyonshinsha, Japan, the soap helps brighten the skin and fades. 

22. Bath Roman

Japanese are known to take bath rituals seriously, and one of their most favorite brands of bath products is the Earth Bath Roman. The brand is known for its hard-working bath salts that smell and feels good and keeps the skin moisturized long after taking a bath. The bath salts also come in vast selection of variants to choose from.  

23. Dr. Ci: Labo

The brand Dr. Ci: Labo is a medical cosmetics and skin care brand in Japan. In 1995, Dr. Yoshinori Shirono, a dermatologist, found out from his patients that there are no available products in the market that can solve their skin problems. Today, Dr. Ci: Labo’s products such as cleansers, mask, moisturizers, serum, sun protection, and toners are known to hydrates and whiten the skin. 

24. Dejavu 

Dejavu is a Japanese brand of mascara and eyeliners. Launched in 2001, the brand’s liquid fiber-rich mascara is smudge-proof, rub-proof, and smear resistant. It’s silky smooth, and flake-proof film formula gives the lashes a soft texture and maximum fullness. On the other hand, the award-winning eyeliners stay in place for as long as 24 hours.  

get the Dejavu mascara today:

25. Yu-Be

Yu-be is known to enrich its products with vitamins and ingredients that hydrates and helps soothe dry and cracked skin. For over 60 years, Yu-Be produces the top selling skin cream in Japan. Made with uniquely high glycerin content, the skin cream undergoes a unique, top-secret manufacturing process that sets it apart from other skin creams. 

26. Excel

Known for inexpensive cosmetic items that give a trendy and edgy look, Excel is an award-winning brand well-loved in Japan for over 30 years. One of its popular products is the 3-in-1 eyebrow make up tool that has a pencil, powder, and brush. For Excel, everyone can create a gorgeous look even without professional make up experience. 

27. Shiawasedo

According to its website, Shiawasedo was created by one of the most advanced beauty laboratories in Japan. The brand’s goal was to develop a high-quality cosmetics brand that can compete domestically and globally. Shiawasedo’s skincare line includes lotions, essences, face cream, and body cream. 

28. Rafra

A skincare brand that is all about simple skin care, Rafra aims to prepare the skin by removing unnecessary impurities and supplies it with what it lacks. The brand believes that when it comes to cosmetics, ‘less is more.’ Moreover, this philosophy is reflected in their hair care, baby care, and makeup products. 

29. Kanebo Suisai

The Suisai brand of Kanebo is a skincare brand inspired by the goodness of water and all its skincare benefits. With products marketed for users in their 20s, Suisai has a youthful spirit—incorporating pure ingredients in its products that mirror the immaculate purity of water for flawless, luscious skin. 

30. Isehan Heroine Make

The word ‘heroine’ in the brand’s name refers to the young female character in a book or movie. Established in 2005 in Japan, Heroine Make is a makeup line best known for its mascara and liquid eyeliners. Both of these products are well-loved and highly-recommended by beauty gurus and celebrities. 

all our Heroine Make products:

31. Biore

Bringing the best and most sought after Japanese skin care formula to treat the skin with the tender, loving care, Biore is an ideal skin care partner. Its range of products include makeup removers and sunscreens, which are not only highly in demand in Japan, but in the rest of Asia, as well. 

Shop our Biore products here:

32. K-Palette

K-Palette is a Japanese cosmetic brand that carries one of the best and top-selling eyeliner and eyebrow liner that stays for 24 hours. The water-resistant eyebrow liner contains a translucent ink that helps prevent over-darkened eyebrows while the waterproof eyeliner is known for being smudge-proof and easy to apply.

33. Ettusais

In French, ‘Et Tu sais?” means “Do you know?”. Ettusais products are intended to solve skin problems through its wide range of facial wash, lip treatments, lotions, sunscreens, and creams. On the other hand, the brand’s make up line consists of lipsticks, eye color, eyeliner, and mascara, among others. 

34. Shu Uemura

Beauty gurus and celebrities alike consider Shu Uemura’s eyelash curler as one beauty tool that everyone must have. However, there is more to Shu Uemura than eyelash curlers. Aside from its innovative cosmetic products, the Japanese brand also includes a skincare line. 

Our Shu Uemura products:

35. Three

With skincare and makeup line made from organic and raw materials native to Japan, Three Cosmetics believes that our body has a natural power to make us feel comfortable and healthy. It’s makeup products are created in a way that it allows one’s individuality to shine through.


Preservative-free beauty—this is what FANCL skin care products are batting for. With products formulated with high efficacy and safety standards, guaranteed fresh and made only with pure ingredients for radiant results. FANCL addresses health skin needs of all skin types. 

Our FANCL products:

37. Minon 

Minon Amino Moist is a leading Japanese skincare brand produced by Daiichi Sankyo, a global pharmaceutical company. It addressed the needs of sensitive and dehydrated skin through a full range of products that includes Moist Charge Lotion I and II, Moist Charge Milk, Moist Charge Barrier Cream, and Moist Charge Facial Mask.

Our Minon product selection :

38. Pure Smile

Pure Smile is a Japanese brand known for its face mask, infused with collagen, vitamin E, and hyaluronic acid to keep the skin healthy. Probably the most famous face mask line is the art masks which are created with unique designs depicting well-loved Japanese culture and traditions. 

 Shop Pure Smile :

39. Club Cosmetics

Considered as a pioneer of natural cosmetics in Japan, Club Cosmetics was established way back in 1869 and continues to nurture women’s beauty up until modern times. Club Cosmetics products address diversified needs while still being gentle to the skin. 

Thank you for reading! 

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